30-second summary:
- Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience.
- ‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is where the requirement of an ‘Editorial Calendar’ comes in.
- With the careful implementation of the right Editorial Calendar, content teams can stay prepared and streamline their efforts towards the common goal.
- There are various formats that one can work with. However, as they progress with the events of their calendar, they will need to keep updating their Editorial Calendar for relevance, based on feedback.
- The benefits are myriad. The team is clearly able to see the number of published content for a given period and make modifications accordingly.
Did you know that 86% of B2C companies[1] use content marketing as a part of their marketing strategy? The significance lies in two facts: the right mix of content marketing strategies can reach out to a wider audience. And the successful ones can provide the audience more than what they come to expect. High-quality content that comes from the right content marketing mix[2] is not only useful for the audience but also helps brands establish a reputed impression for the target demographic. And it is highly agreed that an ‘Editorial Calendar’ is the stepping stone to creating a great content mix that is going to work wonders for the efforts put in by marketers.
With a schedule in place, marketers are able to use the editorial calendar to control their content type for media platforms during a given period. They are able to coordinate content for publishing blog posts, ebooks,