30-second summary:
- Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website.
- If your content is optimized for NLP, you can expect it to rise to the top of the search rankings and stay there for some time.
- As AI and NLP keep evolving, we may also eventually see machines doing a lot of other SEO-related work, like inserting H1 and image alt tags into HTML code, building backlinks via guest posts, and doing email outreach to other AI-powered content editors.
- While it seems far-fetched right now, it’s exciting to see how SEO, NLP and AI will evolve together.
- Writer.com’s Co-founder and CEO, May Habib discusses in-depth about SEO content and shares top tools to help you through the content creation process.
Modern websites are at the mercy of algorithms, which dictate the content they show in the search results for specific keywords. These algorithms are getting smarter by the day, thanks to a technology called machine learning, also known as artificial intelligence (AI).
If you want your site to rank in search results, you need to know how these algorithms work. They change frequently, so if you continually re-work your SEO to account for these changes, you’ll be in a good position to dominate the rankings.
Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to the top of the search rankings and stay there for some time.
The evolving role of NLP and AI in content creation & SEO
Before we trace how NLP and AI have increased in influence over content creation and SEO processes, we need to understand what NLP is and