30-second summary:
- Customers are at the heart of brand success and customer feedback is a leading resource that you should never take for granted.
- While it is true that there is a lot of useful information that can be collected without customer intervention, things like questionnaires are no less important.
- The more you talk to your clients, the more valuable information you obtain, the easier it is to address consumer needs.
- Zakhar Yung shares a comprehensive guide to make the most of customer feedback for business growth and development.
Customers are at the heart of brand success. Brands do their best to meet and exceed consumer needs, ensure their satisfaction and encourage people to come back. With evolving technological advances, companies not only encounter strong competition but also get more sophisticated ways of collecting customer data to tailor their services.
While it is true that there is a lot of useful information that can be collected without customer intervention, things like questionnaires are no less important. By letting people tell you more about their experience, asking them what is it they still lack, or encouraging them to share their thoughts, you establish meaningful connections and get extra information to satisfy their needs. And with convenient ways of importing and storing data (through Google Sheets integration, for example), running feedback analysis has become even faster.
Why is customer feedback important?
Consumer feedback includes all the information that people share about the brand, its products, and services. Every issue they have, every insight they give, every input they make is valuable. Such feedback encourages further improvements and empowers future business changes.
Customer feedback is a leading resource for growth and should never be taken for granted. All the comments people leave on the company’s social media channels, especially