30-second summary:
- Google Analytics is an important web analytics tool from Google used in digital marketing.
- Many digital marketers and website owners use it to track and measure the performance of their websites.
- There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of your website.
- However, there are some Google Analytics features that are underrated. Many digital marketers don’t recognize them and what they are capable of doing to improve the performance of their website.
- This piece will highlight seven of them and how they can be helpful to you.
Google Analytics is a web analytics product from Google that has helped a lot of digital marketers and website owners ascertain the performance of their website. Approximately 29 million websites use it as an analytics tool[1]. A lot of Google Analytics features are only known to a few digital marketers. Many people rush to it to check how page views they got over a period of time or how many conversations they got. To these people, that’s only what this great tool can for them – the basics. But it’s far beyond that.
There are some features it has which can help improve the performance of your website but are underrated.
Are you hearing this for the first time? Don’t worry that’s why I’m here and this piece will discuss seven of them and how they can be helpful to your site.
1. Custom alert
This Google Analytics feature can be located when you log into your report and tap on the ‘customization’ drop-down menu. When set up, you will be alerted through emails when there is a change in your traffic or behavior of your website.
This could