30-second summary:
- A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress.
- Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc.
- People engage more with a site that loads fast. Therefore, improve site speed by using affordable options such as cloud storage and AMP.
- User-generated content makes your brand more personable. Engage with your audience by embedding their comments into your article, running contests, giveaways, or using a hashtag.
- Country of origin affects consumer behavior. Consider a country-specific blog content strategy to acquire traffic from specific countries.
- Make use of reverse content Pyramid strategy. Create one piece of “pillar content” and repurpose it into other pieces of content. Finally, distribute them on relevant social media platforms.
- Invest in dynamic Facebook ads and use the IGTV feature of Instagram to engage with your audience and convert them into consumers.
One of the best ways for ecommerce businesses to enhance their business presence is via content marketing. Around 92% of businesses[1] consider content as their business asset. It’s no wonder that content marketing can offer up to three times more ROI[2] as compared to paid search. However, a majority of ecommerce companies fail at content marketing. Here are the top seven ways to upgrade your ecommerce content marketing[3] strategy:
1. Use the most popular content formats
The easiest way to identify the success of ecommerce content marketing is by measuring user engagement[4].
Every human thinks differently. Hence, you should create different content formats[5] for the various needs of the users.
The below content formats have been