30-second summary:
- Link building still plays a prominent role in SERP ranking, even in 2020.
- Crowd marketing is a technique that is based on building backlinks on forums and communities.
- Most people don’t use it, and you can take advantage of that.
Crowd marketing: What’s that?
Crowd marketing is one of those often neglected link building methods[1], that can give you a competitive edge in Google ranking. It is often called forum or community marketing because that’s where those backlinks come from.
In this article, we’re going to discover why this link building strategy is still useful in 2020, the best practices to apply, and things to be aware of. Stay tuned!
Content created in partnership with Crowdo[2].
Why would crowd marketing benefit your SEO strategy?
There are tens of thousands of niche-relevant forums with a large number of visitors and great metrics. Crowd marketing does not only provide pure SEO gains, but also indirect benefits. Some of the advantages are as follows:
- A stronger and diversified backlink profile: Links from niche-specific forums can strengthen and diversify your backlink profile. As an outcome, you’ll rank higher on Google Search.
- More views and more brand awareness: You will get a lot of eyes on your website which is great for brand awareness.
- Increase in website traffic and prospective customers: Since we’re interested in targeting very specific online communities, you can expect an inflow of traffic to your website, and possibly more leads and customers.
As mentioned above, this technique has been largely underestimated, and that’s actually great! That means you can take full advantage of it and possibly outrank your competitors.
Digital community marketing and its types
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