30-second summary:
- Website security directly impacts the SEO performance of the website, as the non-compliance with the security requirements can cause low rankings or Google penalties.
- Blacklisting, malicious bots interfering with the crawling process, and spam attacks are among the main consequences of low website security.
- The “site not available” warning, the presence of strange JavaScript code, not working login credentials and frequent error messages can be the warning signs of a cyberattack on your website.
- Making security checks a part of your SEO strategy would help you create a website that is resistant to cybersecurity attacks.
Every site needs to be secure and there are no “too small” or “too unnecessary” sites for malicious attacks. Online businesses are fully centered on high search rankings for online reputation and profits. For this purpose, they often implement the most effective SEO tactics, from link building to great content marketing[1], to land up on the front page of Google search. Nevertheless, apart from delivering the best content to the users, Google is also aimed at making the internet a safe environment, hence placing importance on websites’ cybersecurity practices.
In fact, hacks may not only be destructive for your reputation but also for your site’s organic search performance. Hence, cybersecurity and SEO go hand in hand towards building a firm’s online reputation. If the website doesn’t mean the latest security compliance it can be blacklisted by Google, suffer from spam attacks or activities of malicious bots.
So we want to share effective advice on how to recognize the security vulnerabilities in time, how to integrate the security checks into your development strategy, why you should regularly scan your website, and how to protect your local networks.
Four main steps to improve website security
Security