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"That's what we tend to see: people use something that pulls them into the digital transformation world, and then they look around and see there's so much more opportunity." DocuSign CEO Dan Springer says an acceleration of digital transformation in the pandemic is leading to a steady state of re-evaluating business that will last.  DocuSign

Panic buying of software, which dominated the first half of this year, is leading now to a more measured, long-term regime of digital transformation.

That is the view of the CEO of one of the companies at the heart of digital transformation, DocuSign chief executive Dan Springer.

"I wouldn't call it business as usual, by any stretch, but we are getting closer to thinking longer term and a little bit less of that frenzy that people had," said Springer, in a video interview Friday.

Springer spoke following a report Thursday afternoon[1] of fiscal Q3 results that once again comfortably beat expectations, and yet another increase in the company's revenue outlook for the year. 

"Digital transformation has accelerated," said Springer. But the discussion with customers is different, he said. "Last quarter, we were still seeing urgency, as companies were dealing with work-from home."

"Now, we're seeing CIOs in our customers settling down a little bit, we're still in the pandemic, but we understand we need to build our business to last, and we need to get these digital transformation projects done." 

Springer said projects that take longer to implement, things such as using machine learning approaches to analysis, are "starting to come back up on people's radar" after having been somewhat sidelined in the rush of the pandemic. 

Asked what will happen in a world after the pandemic, perhaps, next year, Springer went through a number of use cases.

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