Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?
In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.
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Video Transcription
Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I'm going to talk to you about one of the strategies we use for our clients, and it's called tangential content. If you haven't heard of it, don't worry.
Odds are you might have already done it and not even known. Today we're going to talk about what it is, why you should include it in your strategy, and how to come up with content ideas that are tangential.
What is tangential content?
So to start, what is tangential content? It's not used a ton, this phrase, but we and some others I think have kind of adopted it because there wasn't a ton of language around it.
So the word "tangential" means lightly touching or peripheral. So not really as related is basically what the word means. Tangential content then is content that is not directly related to your product or service offering. In other words, it's not very on brand. Maybe the opposite of tangential content is very topical content.
So we create both topical and tangential content at Fractl, but they each serve different purposes, which is what I'll get into. But just to give you an example of the difference between the two, down here I have two different articles you