There's been heartache and pain. We don't know if we can face it again. We'd love to change this lonely life.
No, of course I'm not specifically referring to 2020.
I'm thinking more about some customers' feelings toward Comcast[1], a company that's tried very hard to rise from its America's Worst Company[2] awards, with some success.
Also: Your best 5 TV streaming device choices for 2020[3]
Yet even its desperate attempts to be referred to as Xfinity still don't always succeed in helping customers forgive or forget.
This doesn't stop Comcast from trying to spread Xfinitely good feelings. Why, it's just spent a large amount of money creating a long ad[4] to celebrate, well, the giving spirit of humans.
Here's Steve Carell as Santa, trying to find new ideas for Christmas gifts. He enlists the help of his enterprising elves. Via Zoom, of course.
"After the year we've had, the usual gifts just aren't going to cut it," explains Santa.
Like many a business leader, he takes responsibility: "We have to find something else. And fast. That's all. Figure it out. Good luck."
So it is left to his elves to provide the inspiration.
One elf finally has the answer: "We're going to gift the Holiday spirit."
This isn't an exhortation for free vodka. Instead, the idea is to package all the lovely warm family feelings that Christmas is all about. You know, the warm family feelings you see in Holiday ads all the time.
Santa is, naturally, skeptical. He doesn't appear to have kids of his own, so perhaps he doesn't quite get it.
Still, the lure of technology has overtaken the Santa enterprise. Bezos-like, he has drones load the gifts