30-second summary:
- COVID-19 pandemic emphasizing the practicality of internet mobile for all-around daily tasks.
- Mobile web browsing skyrocketing fuelled by consumer shopping intent.
- Half the world’s population browsing the internet on a mobile device, with 61 million UK mobile internet users by 2021.
- Google’s webmasters announcing the mobile-first index launch in March 2021, with a knock-on effect on desktop-only and m-dot websites.
- Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design to improve websites’ performance in Google’s SERP.
With mobile internet accessibility and usability growing year-on-year, it is undeniable that websites must meet users’ expectations for a smooth and relevant experience. Moreover, 2020 generated valuable insights into the relevance of mobile devices to people’s lives. Still questioning the importance of responsive web design for your website’s SEO? To weaken skepticism, Jos Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design to improve websites’ performance in Google’s SERP.
1. Site usability
Mobile visitors are usually impatient, longing for on-the-spot solutions to their needs – which is not to say that desktop visitors like wasting their time! Google endorses this by saying that 53% of mobile users will bounce off a page that is not loading in less than three seconds.
Source: ThinkwithGoogle[1]
Within a highly competitive market, fast loading websites manage to stay competitive, while the rest are subject to traffic fluctuation and inconsistency due to a drop in ranking.
Responsive web design helps optimize websites for mobile search[2], improving your site’s functionality, and design by scaling the content to users’ devices, thus providing a consistent user experience across all devices.
Since Google is all for serving users the most