30-second summary:
- Search engine ranking pages and algorithms are evolving quickly and you should keep pace with them to succeed.
- Did you know, 51% of all searches end without a click?
- Gone are the days when there are only organic text-based results on the page.
- Today, there are paid listings, zero-click searches, images, videos, maps, featured snippets, people also asked for boxes, and even podcasts that result in dismal click-through rates (CTRs).
- Branex’s digital marketing strategist, Irfan Ak has created a top 10 list that can boost your CTR in Google SERPs.
If you closely look at the first page of Google for any competitive keyword, you will find tons of elements on it. Gone are the days when there are only organic text-based results on the page. Today, there are images, videos, maps, featured snippets, people also asked for boxes, and even podcasts. Then there are paid listings which are visible on top of organic listings. SEO trends [1]are changing quickly and it is impacting search engine results pages (SERPs). All this translates into declining organic reach, dismal click-through rate (CTR), and the rise of zero-click searches.
In fact, 51% of all searches [2]end without a click. With search engines trying their best to fulfill user needs on search pages itself, fewer users will scroll down and click through your listing as they get the desired answer on the search page.
In this article, you will learn about ten effective ways to boost click-through rate (CTR) using SERPs.
1. Optimize for featured snippets
The coveted number one spot is no longer the target for digital marketers and digital marketing agencies. The focus has shifted to Position Zero. According to Ahrefs study[4]