Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape.
While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online.
During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them[1]. In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process.
What types of questions are searchers asking?
How can I do business with you?
When thinking about your Google My Business profile and adjustments to your information, the most important element is informing searchers how they can do business with you.
You’ll want to ensure all of your core location data is updated. This includes marking whether or not you’re temporarily closed[2]. If you’re open, you should have the most accurate operating hours published.
Furthermore, you should make it as easy as possible for searchers to get in contact with you if they have any questions. This includes making sure your phone number is accurate, monitoring your Q&A section on Google My Business, and enabling messaging if you have the staff to respond. These are all methods that make customers feel connected to you, which will encourage them to convert and purchase from you.
What type of safety precautions are you taking with your customers and staff?
The health and safety of customers and employees is top of mind for all searchers. As a business, this information should be