30-second summary:
- Promote brand awareness if you want customers to know you exist.
- Collect social reviews and testimonials like you’re collecting candy.
- User-generated content builds authenticity which means higher conversions.
- Stay up to date on customer support so your leads are happy.
- Use the FOMO (fear of missing out) concept to your advantage.
Do you have a new content marketing agency or ecommerce business? Or are you getting irrelevant traffic that doesn’t convert from your marketing campaigns? Is your business model[1] just not resonating with your audience?
Perhaps, it is time to shift your focus on Conversion Rate Optimization (CRO) and social media marketing.
Social media is where your audience lives these days. According to Oberlo, about 45% of the world population is on social media.
But note that getting traffic from social media is only winning half the battle of scaling your business.
Regardless of whether you’ve got a SaaS startup, a cute pet toy company, or even if you’re just a drop shipper[3], you need to convert that traffic to drive sales.[4]
And it will happen only when your audience takes the desired action like buying a product or signing up to your newsletter.
Thus, your business should focus on increasing the number of visitors who complete a conversion.
The process is known as Conversion Rate Optimization (CRO).
Here’s what Skylar Reeves, founder of Ardent Growth, has to say about the benefits of CRO
Resources
“One of the biggest benefits of conversion rate optimization is the sheer ROI it can deliver without a linear increase in budget. There are often many small changes you can make to your marketing or advertising strategy that can increase your conversion rate dramatically – and