30-second summary:
- Link building starts from on-page SEO
- Get your on-page SEO right by working on pillar and cluster pages
- Blend your on-page success with off-page SEO strategies
- Link building is not about the quantity
- Create a 12-month plan to maximize your off-page SEO success
SEO is more important than ever. As online usage is increasing and consumers’ heads are turning to online purchases, it’s vital to have a strong search presence for your business. Your ranking and authority will determine whether you’ll get more visits from prospective customers. Link building can help you build your ranking and authority by earning valuable links.
Quality is crucial that’s why you need to aim for relevant content that will make your earned link more important.
So how do you get started with off-page SEO?
NO-BS have earned more than 50,000 contextual links after working with 5,000 websites for link building so they launched a helpful guide on how to build a strong off-page SEO strategy[1].
Let’s look at the takeaways.
Content created in partnership with NO-BS[2].
Start with your on-page strategy
You can’t work on your off-page strategy without building your on-page SEO strategy first.
Your site should be optimized for the best results so that you make the most of the links that you’ll learn.
Thus, you should prioritize working on quality content, target keywords, page speed, mobile optimization, and metadata among others.
User experience is very important. You can’t rank high on SERPs without providing the best experience to all users.
Here are a few ideas to get started with on-page SEO.
Resources
Create pillar and cluster pages
The pillar and cluster model was first introduced by HubSpot several years ago. It’s an extremely helpful way to organize