I want to buy the future.
If I can own what is to come, then I'll be ready to take advantage of it when it finally gets here.
I was deeply riveted, therefore, when Apple[1] declared at its latest event[2] last Tuesday that it had released "the future of the Mac." Even more riveted as the first pillar of that future is a new MacBook Air[3].
I've been an Airhead since the first one emerged from the womb of an envelope.
The MacBook Air was always light, neat and perfectly minimalist. I stuck with it even when Apple released a keyboard designed by the Marquis de Sade on one of his more inebriated workdays[4].
How could I not be excited, then, when Apple promised a new, faster Air -- and one without a fan?
Many will, of course, be marveling at the Air's new innards. The M1 chip[5] promises so much in terms of performance. Well, in vague terms of performance. Apple claimed a lot of three times better and five times better without necessarily defining too precisely what this would mean.
I watched and listened as my colleagues Jason Cipriani and Jason Perlow dissect the Air's entrails[6]. I understand why the new chip might excite many a nerd and developer.
Yet the Air has been the mainstay for a lot of real humans, too. They have appreciated it for its more emotional aspects.
Which is why I looked at the new, futuristic Air and thought: "Wait a minute, that looks exactly like the Air I have now."
I went to Apple's site[7] in case