30-second summary:
- With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork.
- How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth?
- Eight great steps to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes.
Creating an internal communication plan has become a massive priority this year.
With more companies working remotely[1], documenting processes and making them accessible to teams has taken precedence over many other tasks.
Since team members cannot walk over to each other’s desks for a quick chat, it has become key for upper management to determine how best to facilitate teamwork.
Overcoming communication barriers[2] in such an environment will take planning—especially as this remote working situation is set to continue for some time[3].
How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth?
We share a step by step guide that will help marketing teams communicate better in the long run.
1. Audit established internal communication plans
Before you go steaming ahead to create a new internal communication plan, you need to look at what you already have—or whether you have something at all.
Analyze your documentation to see whether you have the most up-to-date information. Examine your process flow to determine whether obstacles are being overlooked.
Study how effective your former communication plans had been—did you reach the goals set out for it? If not, what areas require improvement?