Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday.
Resources for further reading:
• Should SEOs Care About Internal Links?[1]
• Internal Linking Best Practices[2]
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talking about internal links. Specifically, five SEO tactics to maximize your internal links.
I love internal links. There are a lot of guides out there, internal link best practices — they explain everything. This is not that video. This is not that guide. Instead, I want to show you ways to maximize your internal links for maximum SEO gain, because I see a lot of people who don't leverage their full power, and they think internal links simply aren't as powerful.
But first, a story...
So I have some specific tactics for you to try and employ, and we'll get into those in a second. But first, to demonstrate internal links, I want to start with a story, a story which shows some of their potential power. It's a story of a single link here at Moz that we employed several months ago.
We have a page on Domain Authority[3]. If you Google "Domain Authority," it's typically the very first result. Back in January, we added a single link to the page. We had just launched a new tool, SEO Domain Metrics[4], and we wanted to add a link from our existing page to our new page. So we did. The link said "Check your Domain