30-second summary:
- Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience.
- For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it builds trust in the eyes of your audience which paid ads can’t. And trust translates to a better customer experience.
- Here we discuss three proven SEO tactics that boost your search engine rankings while also enhancing your brand’s customer experience in ways that go beyond trust-building.
Your modern online store has a lot of moving parts, with hundreds to thousands of different product pages, numerous variations of the same page, and dynamic elements. And you’re well aware of the importance of having your store rank on the first page of Google — more traffic, brand awareness, trust, and sales. However, SEO today is not just about including the right keywords and building backlinks to your online store but is closely knit with providing a great user or customer experience (CX).
When you work on your SEO by keeping the customer experience aspect in mind[1], you’ll build a store that not only garners top rankings and tons of organic traffic but also converts that traffic into customers.
In this post, let’s take a look at three tried-and-true SEO tactics that directly improve your store’s search visibility while also establishing an outstanding customer experience.
Tactic #1: Make your store load lightning fast
Page speed is one of the most critical factors that can make or break your store’s rankings and CX. Most people today lack the patience to wait for even three-to-five seconds for your website to load, and won’t think