A new social media platform aims to authentically connect people through threaded conversations.
London-based social video platform YurOn[1] is a new type of video platform that connects people in a new way of threaded selfies -- where users ask questions and answer them by posting short video clips of themselves.
The concept is intended to reduce unfulfilling scrolling, posting to gain vanity metrics, and hiding behind fake names and text comments by posting videos of yourself.
In a few months since its launch earlier this year, YurOn has attracted over 5,000 users, who now spend more time on YurOn than Twitter per day and have already created over 5,000 videos with over 100,000 views -- more than YouTube had at the same stage of its growth.
The platform was created to avoid the "narrowed prism of ourselves, watching more than contributing." It wanted to be the platform to encourage authentic interaction.
The company wants to build a system to strengthen the shared relationships you care about. The community can then join and share experiences that matter to each person.
On YurOn, browse to a question you would like to answer and post a video clip. Anyone in the YurOn community can reply, too, creating a video thread. You have 30 seconds of video to start a conversation, post an Ask Me Anything (AMA), or co-create a skit.
The platform is letting users invest and own a part of YurOn through the Seedrs crowdfundung site[2], which gives investors a chance to own a piece of YurOn for as little as $10. It is available for download from iOS and Android app stores.
I love the threaded video clips that create conversations across a wide