HTTP/2 200 date: Tue, 20 Oct 2020 22:51:55 GMT content-type: text/html; charset=UTF-8 set-cookie: __cfduid=defb1742c70ad114225532d653e209d5a1603234315; expires=Thu, 19-Nov-20 22:51:55 GMT; path=/; domain=.www.searchenginewatch.com; HttpOnly; SameSite=Lax vary: Accept-Encoding vary: Accept-Encoding last-modified: Tue, 20 Oct 2020 15:56:48 GMT link: ; rel="https://api.w.org/" link: ; rel=shortlink x-powered-by: WP Engine vary: Accept-Encoding,Cookie x-cacheable: YES:86400.000 cache-control: max-age=86400, must-revalidate x-cache: HIT: 986 x-cache-group: normal cf-cache-status: DYNAMIC cf-request-id: 05e9cf541e0000f0d190a26000000001 expect-ct: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct" server: cloudflare cf-ray: 5e564e669cfdf0d1-IAD CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird

30-second summary:

  • Hyperlocal SEO will help struggling communities salvage their local businesses.
  • Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses.
  • Five under-rated yet crucial parameters marketers need to stay on top of.
  • Sarah Bird’s special tips to optimize audience engagement at various marketing touchpoints.
  • The best things you can do for landing pages is….?
  • Dive in for these golden nuggets and a lot more.
2020 has hit the reset button for the world in many ways adding more wheels to digital marketers’ and brands’ “car of struggles” for success. SEO is somewhat looked at as a game of Russian roulette where you win some and you lose some, and COVID-19 hasn’t made this any easier. To help you hit bull’s eye and add an extra push to your digital strategies, we caught up with Moz’s CEO[1], Sarah Bird to uncover emerging trends in the search scape, SEO, audience behaviors, and more!

Sarah Bird Q&A on emerging SEO and industry trends 2020
Sarah Bird, CEO of Moz

Q. What technologies, tools, and audience behaviors do you see shape up as 2020 progresses. If you were to draw a line between the temporary and ones that are here to stay, what would it be? 

Sarah Bird: Hyperlocal search has been important for years. 2020 has only increased its merit.

COVID-19 has

Read more from our friends at Search Engine Watch