Kara Goldin[1] is a disruptor, builder, thought leader and a successful entrepreneur. She is the Founder and CEO of Hint[2], the leading unsweetened flavored water. Goldin has been named one of InStyle's Badass 50, Fast Company's Most Creative People in Business, Fortune's Most Powerful Women Entrepreneurs, Fortune's Most Innovative Women in Food & Drink and EY Entrepreneur of the Year for Northern California. HuffPo listed Goldin as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg. Goldin has successfully navigated the world of large companies and startups in many industries including media, tech and consumer products. Goldin is an active speaker and writer and hosts the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs and other disruptors across various industries. Kara's first book, Undaunted, is released in October 2020. Undaunted will inspire you to move past your fears and defy the doubters.
To better understand the how CEOs can disrupt incumbent industries and the undaunted mindset that is required to be a trailblazer, Ray Wang[3], CEO and founder of a Silicon Valley-based advisory firm Constellation Research[4], and I invited Kara Goldin to join our weekly show DisrupTV[5]. Here are my takeaways from our conversation with Goldin.
Proactive doing is more important than having a playbook. Goldin and her team at Hint had to respond to the supply chain challenges due to the COVID-19 pandemic[6]. Consumers were bulk purchasing products and restocking shelves became a challenge. Hint team got involved early to help suppliers stock their shelves. Hint sent trucks of products to stores. In addition, Hint has over a million direct consumers. So they reached out to