30-second summary:
- Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem.
- A well-structured plan for promotion will help you measure the results of your YouTube marketing campaign.
- By setting the right metrics, you can set your campaign in the right direction from the very start.
- Optimization of your YouTube channel is just a multiplier of quality.
- Creating user-centric titles will help you make content more clickable and user-friendly.
YouTube is a great platform to introduce your product or services to new audiences. In fact, YouTube has an overwhelming reach of two million active users[1] globally. Yet, if you want to use Youtube promotion for your products, there are some common mistakes and pitfalls that can prevent you from succeeding.
1. Targeting the wrong audience
Many marketers make the same mistake of failing to identify their target audience. This often leads to the poor performance of their YouTube channel and poor engagement. So, if you notice that your YouTube channel doesn’t perform as well as expected, while the content quality seems to be in place, the problem may be rooted in targeting the wrong audience.
How to avoid this mistake?
It’s really easy to slip into believing that your product suits everybody or chose the wrong audience. Yet, there is something you can do to avoid this mistake altogether.
Competitor analysis is one of the best ways to indicate the right audience for your brand. Evaluate what your competitors are doing and who their target audience members are. Chances are that if your niche aligns, your audience will align too.
Besides analyzing your competitors, it’s useful to conduct analysis through the YouTube search. Go to YouTube and type