30-second summary:
- Link building is one of the most crucial yet most difficult aspects of SEO but testimonial link building can solve that problem for you.
- Testimonial link building is seen as a great way to harness this raw strength of positive experiences by customers.
- Giving a testimonial to a company you have availed service from or purchased from can be a great way to get a link back to your site.
- It’s such a simple and straightforward method, which may be one of the reasons why your business should implement testimonials and reviews into your link building strategy.
In this analytical age, brands are competing on the minutest details. Targeting the right keywords, creating campaigns targeting the right demographic, coming up with effective CTAs, and all those technicalities. However, amidst all that, there is still an element that cannot be measured using an existing tool. That’s where testimonial link building comes into the picture.
Word of mouth from customers can end up making or breaking all the efforts brands put in their campaigns. You as a brand can do everything right but a negative experience by a customer can create negative brand equity that’ll be hard to shed. In the same way, positive word of mouth can boost up your sales manifolds. This why testimonial link building is seen as a great way to harness this raw strength of positive experiences by customers.
Continue reading below to learn what exactly is testimonial link building, how to get started, and what rules you need to abide by during the entire process.
What is testimonial link building?
In laymen terms, testimonial link building is using a positive comment from customers that have used your service or product and featuring them on your website. At its core, testimonial link building is meant to provide genuine positive word of mouth for