Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again.
So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different.
Let’s get to it.
Sarah Bird — Welcome & State of the Industry
It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry.
Sarah also laid out her thoughts on major SEO trends for 2020.
In closing, Sarah reminded us that we rise and fall collectively and that in the end, the world is our work. In difficult times we must all come together.
We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days.
Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.
Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.
Expert Insights
- Create original research
- Write books
- Share novel ideas
Take a stand
- Have a strong opinion
- Don’t shy away from controversy
- Inspire others
Build a personal brand
- Have a social following
- Be cited by others
- Be influential
This presentation was 163 slides of actionable insights. It’s