30-second summary:
- A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a more customer-centric marketing strategy.
- Customer journey mapping starts with identifying your user personas. This way, you’ll know exactly which customer segment to market.
- Next, you identify and map out every touchpoint or experience along the customer journey. This will help you learn and later predict customer behavior and buying decisions.
- Chief content writer, Connie Benton guides you through the customer journey mapping process outline with some great examples and tools to help you.
When it comes to building a robust marketing strategy, most beginner entrepreneurs have nothing to start off with except expert advice they find on digital marketing blogs, let alone the idea of customer journey mapping. While this alone will last you a long way, ultimately, you’re borrowing experiences from somebody else’s business, not building on your own. This is why large corporations spend so much on big data and analytics.
But it’s not just the corporations that do that. According to OnePath, 67% of SMEs spend over $10,000[1] a year on analytics. Why do they pay this huge price?
The answer is simple. You can only go this far using somebody else’s analytics. At some point, you should start gathering and interpreting data yourself. Without this, you can’t possibly expect to understand your thousands of clients.
If you’re looking for a point where you can start, you can postpone getting into behavioral segmentation and other advanced analytics, and follow a strategy that can yield great results on a shoestring budget[2]. Create a customer journey map. Here’s all the information and