30-second summary:
- Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.
- The situation that has unfolded over the last few months has thrown “business as usual” out of the window.
- Budgets are tight, events are canceled, and your buyers’ needs have dramatically changed in the last few months.
- Credly’s VP of Marketing, Adam Masur shares three of the most critical marketing metrics to measure in these unique circumstances.
When it comes to your marketing efforts, there are specific numbers you should be constantly tracking and working to improve. Yet, regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.
The situation that has unfolded over the last few months has left marketing teams in every industry at a loss for the best way to move forward. It is no longer “business as usual”. What works today may not work tomorrow, so marketers must be prepared to pivot quickly[1] during this time of uncertainty. And we don’t expect that to change any time soon. Even when the pandemic is over and things start returning to “normal,” everyone is going to have to adapt to what the new “new world of work” looks like.
As you start to navigate a new way of marketing your product or services following the COVID-19 outbreak, you must reevaluate your strategies and develop a new plan of action. Budgets are tight, events are canceled and your buyers’ needs have dramatically changed in the last few months. Given the unique circumstances, here are three of the most critical metrics to measure right now.