30-second summary:
- Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer.
- The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA.
- The top 25% of landing pages convert at 5.3% or higher relative to the average conversion rate of 2.35%- it pays to optimize your landing page.
- The anatomy of a landing page is key to increasing conversions; by strengthening first impressions, embedding psychological trust, capturing email leads, demonstrating UPS, and illustrating social proof.
A high proportion of landing pages convert well as they are created following key fundamental steps. This is largely down to the structure of a landing page as it aligns with persuasion, including elements that help to persuade.
A landing page with a high conversion rate is the solid foundation of a successful online business. The average landing page[1] conversion rate across industries is 2.35%, with the top 25% converting at 5.31% or higher. As a business, no matter the conversion goal or the intended audience, following a set of structural rules can elevate your business.
Source: WordStream[2]
For this specific reason, it is essential to understand the anatomy of a landing page to help boost your business, prompting better results. In most cases, all landing pages look poles apart but read in between the lines the same. Below, we will discuss the structure of landing pages in more detail.
Landing pages – understanding them
In marketing, a lot of time and effort is spent on driving traffic to a website[3]. The intention is to reach the target audience with a hope that they will interact with