30-second summary:
- Content marketing and SEO are like a sailboat and its sail, they need each other.
- We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results.
- Co-founder and CEO of Influence & Co., Kelsey Raymond shares a five-step guide to help you with an SEO-friendly content creation process that wins in SERPs.
Content marketing and SEO are like a sailboat and its sail, they need each other. Just like your sailboat’s not going anywhere fast without a sail, your content isn’t going to help you reach your goals if people can’t find it. And finding it might be harder than you think.
In a time when there are nearly 80,000 Google searches per second[1], breaking through the noise can seem impossible. Only nine percent of content[2] actually sees organic traffic from search results, and nearly 70% of all clicks[3] go to the first five organic search results.
So how can you compete in this race to the top of search engine results pages to make sure your target audience can find your content?
By thinking about SEO at every single stage of the content creation process.
Creating high-quality, educational, engaging content is an honorable pursuit, but in order for that content to actually be valuable, you can’t ignore SEO[4] as you’re planning and creating your content. After all, content can only be valuable to someone if she knows that it exists.
So as you’re developing your next batch of content, here’s how you can consider SEO and implement SEO strategies at every stage of the content creation process[5]:
1. Brainstorming
From the very start of content creation — even before you’ve