COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time.
E-commerce shopping is a perfect example of how things have changed, and in a number of ways.
If you feel like Shopify has been dropping huge, disruptive news bombs[1] practically each week now, you’re right!
And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more[2] than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined.
The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage.
Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience?
With your consumers now relying on the world of online shopping more than ever, how can you be sure you're getting your fair share of that online retail pie?
Well, this post is designed to help you answer precisely these questions. Whether your sales have taken a hit or you have “off the wall” levels of demand, here are some ideas to help you navigate that bounce back and to help customers stay in love with your brand.
Pay close attention to changing on site search behavior
Your site search is a goldmine of insight, especially right now. Seriously.
Frequently checking in to understand how and what your customers are looking for once they get to your store can reveal a bunch of opportunities.
It's possible that before COVID-19 took a stronghold on everyday life, customers had different contexts in mind when searching for your products.
For example, searches for “gloves” today vs. in January are likely to be visitors