30-second summary:
- What’s the difference between a regular content marketing team and a high-performing content marketing team?
- A high-performing content marketing team creates, promotes, and distributes content that helps not only their team but their business to scale.
- Kevin Payne shows you the exact steps to build and manage your own high-performing marketing team.
There’s a difference between a regular content marketing team and a high-performing content marketing team.
The former creates, promotes, and distributes content. The latter creates, promotes, and distributes content that helps not only their team but their business to scale.
In this post, we’ll show you some of the exact steps you should take to manage your own high-performing marketing team.
Eight great tips to manage a high-performing content marketing team
1. Align your content marketing team’s goals to your business goals
Take time to highlight the goals that your entire company has and emphasizing these with your team members. When you’re first onboarding new members when you’re meeting for new campaigns and strategies, constantly reiterate your business goals so that everyone has these at the top of their minds all the time.
So you don’t forget to always align new campaign goals to your company’s goals, consider putting these goals somewhere you’ll always see them, like as a section in a new campaign brief or written down on a whiteboard during a strategy meeting.
2. Equip your content marketing team with excellent collaboration tools
It’s no secret that you can’t run an effective content marketing team if you don’t equip them with the tools they need to succeed. Here’s a rundown of some of the tools your team will need:
- Robust project management software to track campaigns, tasks, and deadlines
- A suite of content creation tools for writing, graphic design, video editing, and