30-second summary:
- Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games.
- Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media.
- 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to launch something new.
- In-stream, shoppable, vertical, and short video formats are gaining momentum as social media traffic volumes are peaking.
- CEO of SmartyAds, Ivan Guzenko shares his thoughts on video advertising trends as he highlights the hottest video ad formats and resolutions.
Digital video advertising trends are booming – when six out of 10 people[1] prefer watching videos online instead of watching TV, it is safe to say that online video content has replaced traditional television. More than 78% of people[2] watch digital videos every week and 55% watch them every day. The penetration of over-the-top video streaming in the U.S. reached 57,3% of the population[3] in 2019, and by the end of 2022, it will rise to 58,2%.
Just like Bill Gates once predicted oblivion to companies that ignored the Internet space, in 2020, something similar can be said about video marketing. In my last article, I mentioned how brands can apply video marketing strategies[4]. Now, it’s time to discuss video advertising trends and explore new formats so that your brand can grasp new opportunities and establish a stronger connection with customers.
OTT and CTV ads
In this time of the coronavirus, TV experiences a dramatic surge in viewing – TV video content consumption has climbed 60% higher[5] on all devices for streaming Smart TVs, and mobiles including. The most significant rise was