30-second summary:
- More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine.
- 63% of participants reallocate budgets to activities that bring results in the short term.
- Most entrepreneurs in the internet marketing believe that it is necessary to adapt as much as possible to new conditions not to lose current customers and quickly return to pre-quarantined indicators.
- Some respondents talk about increasing the volume of work and improving business indicators: 18% of respondents noted an increase in sales, 27% reported an increase in traffic, and 12% received new customers.
We can see and feel the impact of COVID-19 on a company of any size. By now, many have refactored their business logic by cutting expenses as much as practical, offering contactless delivery options or curbside pickup, etc. Internet marketing transformation is another key point in the list of business alterations.
In this article, we’ll share the results of Serpstat’s research on the effects of quarantine on digital marketing. Read on to keep your businesses ahead of the curve and adapt your strategic planning.
About the study
More than 4,500 respondents from the USA, Germany, Spain, and other European states participated in the anonymous survey. They were Serpstat platform users, which includes, digital marketing professionals that work for or run small or medium-sized businesses, agencies, or teams. Niche freelancers were also among the respondents.
The strategic aim of the Serpstat research was to use a numbers-driven approach and highlight insights that go beyond subjectivity.
Survey highlights reel
Here are the key results of the research[1]:
- In 60% of companies, no employees were dismissed from their positions. What is more, there were no