Every search matters. That is why whenever you come to Google Search to find relevant and useful information, it is our ongoing commitment to make sure users receive the highest quality results possible.
Unfortunately, on the web there are some disruptive behaviors and content that we call "webspam" that can degrade the experience for people coming to find helpful information. We have a number of teams who work to prevent webspam from appearing in your search results, and it’s a constant challenge to stay ahead of the spammers. At the same time, we continue to engage with webmasters to ensure they’re following best practices and can find success on Search, making great content available on the open web.
Looking back at last year, here’s a snapshot of how we fought spam on Search in 2019, and how we supported the webmaster community.
Fighting Spam at Scale
With hundreds of billions of webpages in our index serving billions of queries every day, perhaps it’s not too surprising that there continue to be bad actors who try to manipulate search ranking. In fact, we observed that
more than 25 Billion pages we discover each day are spammy. That’s a lot of spam and it goes to show the scale, persistence, and the lengths that spammers are willing to go. We’re very serious about making sure that your chance of encountering spammy pages in Search is as small as possible. Our efforts have helped ensure that more than 99% of visits from our results lead to spam-free experiences.
Updates from last year
In 2018, we reported that we had reduced
user-generated spam by 80%, and we’re happy to confirm that this type of abuse did not grow in 2019. Link spam continued to be a
Read more from our friends at Google Webmaster Central
