30-second summary:
- Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of social media content.
- Gone are the days of posting “just to post”. Have a purpose – be a human.
- Social media is where your brand can spread its wings as real people and share data-driven advice, what you see in the industry, and how you’re overcoming challenges, and how your audience can too.
- Make quality imagery a non-negotiable in your social media marketing strategy to catch your audience’s attention and encourage them to share your content.
- The main point of social media is to connect with other people. Right now, connecting with people virtually has never been more critical.
According to a Statista survey[1] on in-home media consumption as of March 2020, 44% of people worldwide are spending more time on social media (Facebook, Instagram, Twitter, and others).
This is higher than 36% of people spending more time on computer/video games and also 35% spending more time reading/listening to books and music.
Why does this matter for your company?
Well, social media is no longer just a fun way to pass the time or a boring place where you share your latest blog link with no reason why it’s valuable.
Now is the time to connect with that heightened audience that is filling their days with social media content. Hello, screen time.
I’ll break down four ways that you can create the most impact for your audience using your social channels[2], focusing on building your brand in times of unforeseen crisis.
1. Create images with a purpose
As silly as it is, when we think of the companies that we know