30-second summary:
- The latest broad core algorithm update, called the May core update, is making headlines in the SEO world.
- It was launched early May, but all leading digital marketers and webmaster community agree that it’s one of the biggest Google algorithm updates.
- Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update.
The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It’s the second update of 2020, but the last one didn’t cause as big of an impact as this one.
It was launched early May, but all leading digital marketers and webmaster community agree that it’s one of the biggest Google algorithm updates.
Research of SEMrush connects this update to change in search intent after the pandemic. Queries that were once intended for just information may now be looking for a service or product on search engines.
That’s why industries like Travel and Real Estate that were already suffering due to lockdown and restrictions were most affected by the May core update[1].
On the other hand, News, Sports, and Entertainment sites saw an increase in their traffic after the release of this update. Their online channels were already booming as people have more spare time during the lockdown and May core update gave it a boost.
Other leaders of the digital marketing world also shared their insights on this new update[2] that wasn’t contrary to those of SEMrush and brought new information to light. His tests show that sites with the following issues faced up to 10% decrease in their traffic.
- That don’t update old content
- Have thin content
- Have SEO errors like duplicate meta tags
Likewise, the websites that were wary of these issues experienced growth in their traffic.
Google faced criticism from a lot of webmasters for rolling out an update during COVID-19 outbreak. While digital marketers are offering their resources worth thousands of dollars free of cost, it released such an update to make these difficult times more difficult.
Hundreds of Webmasters shared their experience with May core update on WebmasterWorld[3] explaining why they might have suffered or survived.
While many messages show a negative response complaining about how their rankings have been