What will the car and the mobility experience[1] in the next 10 years? Mobility systems have been integrated for the past decade and continue to shape the user experiences in cars. Experiences Per Mile[2] (EPM) is a movement centered on addressing the mobility industry's transformation to an experience-driven vision, which puts the consumer first.
The Experiences Per Mile Advisory Council[3] was formed to encourage collaboration among an exclusive group of automotive executives, analysts, and industry insiders regarding the changing value chains in automotive being driven by the connected movement. The purpose of the Advisory Council is to uncover best practices and foster cross-industry innovation to define and improve the in-vehicle experience for consumers. I am a member of the EPM advisory council.
Automotive and non-automotive companies have an urgent need to offer the optimum connected vehicle experiences to their ever-changing base of customers. Consumers are demanding personalized experiences and the industry must meet those needs. The most forward-thinking industry members must get involved now to make significant changes. The EPM Council published the efforts of their collaboration to produce the Experiences Per Mile 2030 report[4].
Here are the key takeaways of the EPM 2030 report:
The CASE for better experiences
After more than a century of business as usual, in which internal combustion cars were sold to private consumers through wholesale channels worldwide, the industry has aggressively shifted gears and has set forward on an ambitious new course: "CASE" -- the push for more Connected, Autonomous, Shared, Electric vehicles, and mobility solutions.
- By 2030, 96% of new vehicles shipped globally with built-in connectivity (2X increase since 2020)
- By 2030, 79% of new vehicles shipped globally with Level-2 autonomy or higher (vs 45% in 2020)
- By 2030, 26% of mobility