30-second summary:
- With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour of influencer marketing as the solution for product exposure.
- We’ll examine the concept of high powered influencers and case study successful influencer promotions.
- What is influencer marketing and why should your brand rely on it?
- To adequately take advantage of influencer marketing we’ll go through the best ways to partner with influencers and understudy partnerships that worked and why such collaborations succeeded.
How do you generate brand awareness and product exposure without traditional advertising? Influencers.
These days trust in advertising[1] is the lowest it has ever been, and for this reason, you need to look beyond regular promotional methods.
Influencer marketing can foster goodwill towards your product. But more than that, high-powered influencers can boost traffic, engagement, and awareness.
Because of how tough it is to get product exposure, you’d want the satisfaction of achieving the feat all by yourself, right? Not just to prove people who had doubts about your ability wrong, but for that feeling of accomplishment that you succeeded alone. It’s truly an enticing thought most entrepreneurs can’t resist.
Dictating the game and calling the shots is great and all. But at certain stages of your business, you need a helping hand. Your reach has limits.
By connecting forces with people who have identical goals to yours, you gain their reach and create a symbiotic relationship for mutual growth and potential audience maximization. Your brand and product’s exposure is paramount, and by engaging, interacting and intriguing your target audience alongside individuals with similar ambitions, the possibilities are endless.
With that said, let’s proceed.
What are high powered influencers?
An influencer is someone