30-second summary:
- Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness.
- Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search queries to provide all the needful information people could need.
- Google also made changes to Google My Business to help companies navigate through this difficult time.
- Facebook created a coronavirus information centre that has been added to the top of everyone’s Facebook feed.
- Bing has added a quick link below the search bar on the homepage which on clicking opens the COVID-19 tracker page that has all the information you could ask for about the Coronavirus.
- Pinterest is making sure they display pins with the right information from internationally-recognized health organizations.
- More details on the initiatives Snapchat, Twitter, and Instagram have taken.
There’s no doubt that the Coronavirus (COVID-19) has affected everyone in one way or another and that we all know that this virus that has shut down most of the world at one point or another isn’t going to go away anytime soon.
As you can imagine, with such a huge worldwide pandemic happening, there’s a large number of people that are searching for different kinds of information related to the coronavirus.
For all the searches that are being done on a daily basis and all the news and people talking about the virus, there’s the potential for lots of misinformation about COVID-19 to appear in SERPs and across social media.
To help combat the sharing of misinformation, some of the major players in both search and social have been able to provide us with the right information at the right time, so that we are not