Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish[1] on May 21, 2020 at 10am PST:
You'll walk through his keyword research process start-to-finish with real keywords, topics, and websites to create a complete keyword research strategy. It's a great follow-up to this Whiteboard Friday!
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy, Moz fans. Welcome to a very special edition of Whiteboard Friday talking about keyword research today. Now keyword research, you know how important it is, and it forms the basis of all successful SEO. People who are good at keyword research and having a good research strategy, that often makes the difference between winning and having an SEO campaign that just goes nowhere.
I love keyword research because we all have an idea of what we think we want to rank for, right, but when you use keyword research, you can use data to find opportunities and surprises that you didn't even know existed. So I want to dispel a myth about keyword research. A lot of people think it's about finding the right tool, and you enter the keyword into a tool and you get a list.
Technically, that is keyword research, and that's a fine starting point. But it's not so much about the tool. It's about a process. It's about a process of creating a strategy for your entire website and finding those winning keywords that you can rank for and getting traffic from