30-second summary:
- Freelancers are responsible for handling every aspect of their business to see growth – and digital marketing helps boost business growth.
- Your freelancing career involves marketing yourself while also handling client relationships. For different stages of the client journey, you need to stay organized, send relevant emails, and think creatively about what you have to offer.
- Digital marketing opens opportunities for you to market your freelance business with the best possible website content, start new client relationships, reassure clients about their worries, and send personalized, automated emails at each stage of your client relationships.
Freelancers have to execute work for their clients, but they also need to promote their business to get new clients. Digital marketing can be a powerful way to grow a business, but it’s also an additional skill set that not all freelancers practice.
When it comes to building your brand, creating a compelling website, and generally marketing yourself online, what are the best ways to get started?
Here are five digital marketing tips for freelancers.
1. Focus on these four important website pages
As a freelancer, your website is one of your most essential tools. One of the reasons that people trust businesses is because of what they have on their website.
And no website is complete without these four most important pages:
- The homepage
- The “About me” page
- The portfolio and work experience page
- The “Contact me” page
Your website is the easiest and most direct way for a prospective client to learn about who you are, your skills, and how to work with you in the same successful way previous clients have.
The homepage is where you should include your value proposition, and proof, like a client testimonial – of how working with you helps people see their