30-second summary:
- Anyone working in enterprise SEO in 2020 will have encountered this web architecture scenario with a client at some point. Frameworks like React, Vue, and Angular make web development more simply expedited.
- There are tons of case studies but one business Croud encountered migrated to a hybrid Shopify / JS framework with internal links and content rendered via JS. They proceeded to lose traffic worth an estimated $8,000 per day over the next 6 months… about $1.5m USD.
- The experienced readers amongst us will soon start to get the feeling that they’re encountering familiar territory.
- Croud’s VP Strategic Partnerships, Anthony Lavall discusses JavaScript frameworks that deal with the most critical SEO elements.
While running the SEO team at Croud in New York over the last three years, 60% of our clients have been through some form of migration[1]. Another ~30% have either moved from or to a SPA (Single Page Application) often utilizing an AJAX (Asynchronous Javascript and XML) framework to varying degrees.
Anyone working in enterprise SEO in 2020 will have encountered this web architecture scenario with a client at some point. Frameworks like React, Vue, and Angular make web development more simply expedited. This is especially true when creating dynamic web applications which offer relatively quick new request interactivity (once the initial libraries powering them have loaded – Gmail[2] is a good example) by utilizing the power of the modern browser to render the client-side code (the JavaScript). Then using web workers to offer network request functionality that doesn’t require a traditional server-based URL call.
With the increased functionality and deployment capabilities comes a cost – the question of SEO performance. I doubt any SEO reading this is a stranger to that question. However, you may be still in the dark