30-second summary:
- In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social media.
- People are looking for education without getting slumped with an information overload. For example, LinkedIn professionals are going “live” to share data-driven and real insight with their audiences.
- On the other hand, people are looking to stay entertained and keep their minds in a good place during this time of change and are resorting to TikTok, YouTube, Instagram, and other social media platforms.
- How can your brand support your audience and employees? How can you test different methods to motivate and encourage, showing that we’re all in this together?
- Lead digital PR strategist at Directive, Ashton Newell helps businesses create content types that can reach their people through.
- Observations, tips, and personal examples of content types and how her organization has performed in quarantimes.
No one planned for a global pandemic. How could you?
However, the performance marketers who were able to adjust quickly and provide support to their audience (in various ways) are reaping the benefits.
As you know, social media is a tool for people to connect and can be used to empower your brand. Now, it’s one of the few ways to stay connected virtually and build genuine relationships with your audience.
So, what are the winners doing? Here’s a look at the content types that are winning in “quarantimes”:
1. Educating
Think virtual marketing conferences, free online training courses, TikTok[1] dances, business leaders live on LinkedIn, etc.
For those who are interested, continued education has become a way to keep productive and sane during this extra time at home.