30-second summary:
- Google Trends can be an invaluable tool, as it helps to uncover opportunities for ecommerce brands, publishers, and local businesses.
- The real benefit to Google Trends is that it can help us understand and predict consumer behaviour post-pandemic. Additionally, we can see how categories are evolving.
- Some things the search trends have shown is that consumers need help finding resources they often rely on salons for.
- leisurewear is king and we have seen an abnormal increase in demand for sweatpants over the last month.
- Consumers also want to know “how to look good on zoom”. That term has increased from 0 to 100 from March 14th onward.
- As a “topic”, interest in instrument playing tutorials has increased by 72%.
- Small business loans are seeing more search demand than ever before, with an increase of 2111%.
- Director of SEO at Stella Rising, John Morabito shares lots of insights and shines a light on how businesses can use these trends in their content creation.
With the coronavirus pandemic now nearing its peak in many parts of the U.S., search trends are rapidly evolving in ways many search marketers have never seen before. Changes are happening almost daily, and traditional search volume as a monthly average metric has become practically useless. Google Trends, however, offers useful, daily analysis of what’s trending in search. At present, Google Trends can be an invaluable tool, as it helps to uncover opportunities for e-commerce brands, publishers, and local businesses.
In this post, we’ll cover ways that search marketers can use Google Trends and other tools to discover opportunities in today’s fast-moving landscape, and review how the team at Stella Rising has been using Google Trends to inform our strategy during the pandemic.
