30-second summary:
- Digital marketing is hard to organize, even in perfect conditions. There are hundreds of micro-tasks involved which are hard to report and account for. It is incredibly hard to handle it all from home, where there are dozens of distractions to deal with.
- Working from home will take some time adjusting. So take some time. It is a stressful time for everyone, don’t take extra stress by trying to be as productive as you used to be when working from home. Accepting change makes it easier to create a new normal.
- With all of us having moved to working from home, we now have more meetings than we used to in the office. Those meetings can be very fast (10-15 minutes) but they are incredibly helpful for fighting loneliness and keeping the team in the loop.
- With your marketing teams operating from home, you need to make sure news gets timely to them. And not just big company news. Your marketing teams needs to be aware of new leads coming in, clients leaving, unhappy customers, new partnerships, etc.
- Coming up with new ways to measure quality and new goals may help you solve the dilemma of productivity. Make these metrics tangible enough, yet avoid setting too simplistic or basic goals.
With the global quarantine upon us, more and more marketing teams have found themselves working from home, away from a well-structured office working environment.
Digital marketing is hard to organize, even in perfect conditions. There are hundreds of micro-tasks involved which are hard to report and account for.
It is incredibly hard to handle it all from home, where there are dozens of distractions to deal with.
How to keep your marketing teams productive in the remote working environment? Here’s what we are