Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform.
Culture is what drives the marketing around it, and 83% of marketers believe that video is becoming increasingly important; a clear indication of more brands using them as a part of their marketing strategies. It can be clearly seen how important video has become for every platform and marketing channel.
And, if you’re not creating videos for marketing campaigns, then you will be left behind this decade.
According to Cisco[1], 82% of internet traffic will be through videos by 2022. And according to TechCrunch, people watch 1 billion hours of YouTube[2] video per day (That’s more than Netflix and Facebook video combined).
In our digital times, everyone is capable of publishing videos and everyone is publishing videos; all you need is a good camera and an internet connection. This culture-driven ability now belongs to anyone who can create a video and is so captivating that the right group of people choose and prefer to watch videos.
A person who will never read a 100-page book will gladly watch a 10-minute IGTV.
Video is more than just cute babies and funny animals. It’s so powerful that, even mentioning the word “video” in your email subject line can increase the open rates by 19%[3].
In this article, I’ll unveil all the fundamentals, tactics, and best practices for video marketing.
What is video marketing?
Video marketing is all about creating a video to market and promote your product/service, educate your audience, increase engagement on social media, widen your brand awareness and reach your audience