We’re all aware that YouTube’s video consumption grows every year[1], so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google.
There is also a simple fact: YouTube video content will always have lower competition compared to text.
Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and doing them right requires some tools.
From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of YouTube optimization[2].
In this list, those tools are organized first by functionality: keyword research, channel audit and competition research[3] — and second by the tools’ complexity.
YouTube SEO tools to choose the perfect keywords and topic
Tool highlights: YouTube Autocomplete, Google Keyword Planner, Rank Tracker, Keywordtool.io, Kparser, Keywords Everywhere.
The topics for your YouTube videos need to be carefully optimized. What you need to do is communicate to the search engine that out of all the videos targeting a particular keyword you are the best one. This is done by filling out your title, description, and tags[4].
For beginners
If we’re talking about just getting suggestions for this one YouTube video, we don’t need to go beyond the free tools.
SEO is not always about advanced, expensive software packs. Here, we’ll use what YouTube gives to us by default.
Go right on YouTube and type into the search bar the beginning of the topic you may have vaguely in mind. YouTube will then present you with a list of options, showing what people mostly search for connected to that.
Simply go through a bunch of letters of the alphabet. You’ll get plenty of video ideas that you can then further research and find out if this is your topic.
So while this is free,