This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO[1] copywriting.
If you’ve ever written for the web, you definitely know that search engines play some role in web copy traffic. SEO[2] copywriting can maximize the number of visitors you receive from search engines, simply because visitors are using the keyword phrase of your article to search for content.
However, while ranking well on search engines does have its benefits, you can’t ignore your readers either. You still need to provide quality content in your SEO[3] web copy to build trust, credibility and keep your readers coming back for more[4].
What is SEO copywriting for the web?
SEO web copy is web content optimized for search engine bots to increase your rankings on major search engines, like Google. By taking advantage of SEO web content writing tactics, search engines can better categorize your articles.
As your SEO articles climb higher and higher in search engine rankings, the exposure of each article increases and more visitors will see your content. The more traffic you receive, the more money you make, whether you intend to earn it from ads, affiliate sales, a product you created or your own services.
Many entrepreneurs, however, focus a little bit more on SEO, which can be a mistake if their readers are neglected. The purpose of this article is to teach you how to maximize your traffic from search engines[5], while also satisfying your readers and maintaining quality content.
Finding Keywords for Your SEO Web Copy
For any SEO web copy you write, you’ll need to research potential keywords to include in each article, whether you’re writing for yourself, for another company or client.