The email marketing landscape 2019 and way ahead for 2020

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing is the fact that for every dollar you spent on email, the ROI is substantial in terms of the conversion drawn from the pursuit.

Email marketing has also always managed to be a great platform for collecting user data and making an effort to understand their behavior[1] better. With this data at hand, marketers have been able to supercharge their email personalization efforts and target the right set of the audience so that the RoI on conversion is highly enhanced.

2019 for email marketing was all about the mobile and interactive approach to marketing, event-based email marketing, personalized email marketing, an automated email marketing system in place along with a lot of other trends. It would be fair to say that these trends just got stronger for the new year and they will definitely be finding their way into the 2020 guides meant for running successful email marketing campaigns.

In this blog post, we will be talking about the email marketing landscape drawn from 2019 and the way ahead for email marketing professionals in the new year, 2020.

1. Email personalization for better conversions

The subscriber that you are basically looking to target is clearly receiving over 50-100 other marketing emails every day. So, what makes you think that your email stands a chance of being clicked upon? Well, that is the power of email personalization. We are just not talking of using the first name of the subscriber because that is so old-school and won’t help you sail the boat.

Personalization can be easily introduced by

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