For many of us, social media is a mysterious and ever-changing corner of the internet. Networks rise and fall at rapid rates, but one always seems to stay at the forefront of our minds. It’s clear that Facebook is the place to be, and 2.26 billion users[1] may feel inclined to agree. If you feel like you’re not getting the most out of Facebook PPC ads (or are too afraid to take the plunge right now), you may have asked yourself how effective campaigns can take place through the social network.
As the data shows, Facebook is only a narrow second-place to YouTube in terms of popularity among US audiences, and the world-renowned social network is twice as popular as its nearest like-for-like competitor.
(Image: LYFE Marketing[2])
Naturally, this means that your PPC campaigns will be accessible for more users if utilized on the pages of Facebook. If your business has serious ambitions focused on attaining more customers or scaling as efficiently as possible, it’s certainly worth looking at building some PPC campaigns to go on Facebook.
But how exactly can users optimize their PPC campaigns? And just how effective could Facebook PPC actually be? Let’s delve into how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth:
Optimize your sales funnel
Facebook ads perform a little differently to Google ads, for example.
In the case of PPC advertisements placed via Google, it’s clear that audiences will be actively looking to buy the products or services in question, whereas with Facebook, it’s far more likely to be the case that you’re appealing to audiences who are simply browsing with little intention of making an immediate purchase.
This could potentially be problematic if you’re looking